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ARCHITECTING EXPERIENCE (2ND ED)

ARCHITECTING EXPERIENCE (2ND ED)

Architecting Experience

SCOT R WHEELER / WHEELER SCOT R

44,42 €
IVA incluido
Disponible
Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2020
Materia
Investigación de mercado
ISBN:
9789811220104
44,42 €
IVA incluido
Disponible

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Sobre IBD

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

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Otros libros del autor

  • ARCHITECTING EXPERIENCE (2ND ED)
    SCOT R WHEELER / WHEELER SCOT R
    This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purch...
  • ARCHITECTING EXPERIENCE
    SCOT R WHEELER / WHEELER SCOT R
     In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires ...
  • ARCHITECTING EXPERIENCE
    SCOT R WHEELER / WHEELER SCOT R
     In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires ...
    Disponible

    35,30 €