LIBROS DEL AUTOR: scot r wheeler

2 resultados para LIBROS DEL AUTOR: scot r wheeler

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  • ARCHITECTING EXPERIENCE (2ND ED)
    SCOT R WHEELER / WHEELER SCOT R
    This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purch...
    Disponible

    44,42 €

  • ARCHITECTING EXPERIENCE
    SCOT R WHEELER / WHEELER SCOT R
     In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires ...
    Disponible

    35,30 €