ABC MARKETINGU

ABC MARKETINGU

MANUEL GARCÍA HERNÁNDEZ

131,10 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786203888867
131,10 €
IVA incluido
Disponible

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Sobre IBD

W ostatnich dziesięcioleciach marketing międzynarodowy przeszedł głęboką metamorfozę, ukształtowaną przez postęp technologiczny, powszechną cyfryzację i bezprecedensową integrację gospodarczą w przestrzeni europejskiej. W Europie Środkowej - regionie obejmującym dynamiczne gospodarki, takie jak Niemcy, Austria, Szwajcaria, Polska, Węgry i Czechy - marketing stał się kluczowym instrumentem strategicznym dla konkurencyjności i konsolidacji firm w wysoce zglobalizowanym środowisku. Zmiany kulturowe i technologiczne, które charakteryzują ten region w XXI wieku, spowodowały przejście od tradycyjnych modeli promocyjnych do cyfrowych, spersonalizowanych i etycznie odpowiedzialnych strategii.

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