ABC DE LA MERCADOTECNIA

ABC DE LA MERCADOTECNIA

MANUEL GARCÍA HERNÁNDEZ

123,42 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209329753
123,42 €
IVA incluido
Disponible

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Sobre IBD

En las últimas décadas, la mercadotecnia internacional ha atravesado una metamorfosis profunda, configurada por los avances tecnológicos, la digitalización generalizada y una integración económica sin precedentes en el espacio europeo. En Europa Central -región que abarca economías dinámicas como Alemania, Austria, Suiza, Polonia, Hungría y la República Checa-, el marketing se ha convertido en un instrumento estratégico clave para la competitividad y la consolidación de las empresas en un entorno altamente globalizado. El cambio cultural y tecnológico que ha caracterizado a esta región en el siglo XXI ha impulsado una transición desde los modelos tradicionales de promoción hacia estrategias digitales, personalizadas y éticamente responsables.

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