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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Leigh McAlister / Peter S Fader / Sloan School of Management

15,69 €
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Editorial:
Legare Street Press
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9781019261873
15,69 €
IVA incluido
Disponible

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the 'public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

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