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The Continuum of Consumer Choice

The Continuum of Consumer Choice

Gordon R. Foxall

82,78 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9781032201603
82,78 €
IVA incluido
Disponible

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The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.

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