Rush Bartlett / Topher Kinsella
Donde los libros
Librería 7artes
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Good ideas are killing great companies.A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.Every late-stage failure, every pivot, is a testament to this. When you’re wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?Needs-Driven Innovation (NDI)-inspired by Stanford University’s Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.
