Comercio electrónico: aspectos empresariales

Economía, finanzas, empresa y gestión / Empresa y gestión / Comercio electrónico: aspectos empresariales (1046)

Economía, finanzas, empresa y gestión / Empresa y gestión / Comercio electrónico: aspectos empresariales
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  • Work, Life, and Society in a Sustainable, Intelligent Future
    This book constitutes the refereed proceedings of the 25th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2026, held in Tampere, Finland, during September 15–17, 2026. The 31 full papers and 1 short paper included in these proceedings were carefully reviewed and selected from 64 submissions. They were organized in the following topical sections: AI, Work, ...
    Disponible

    115,41 €

  • Email KPIs Simplified
    T.S Avini
    Unlock the secrets of email marketing success with insights into the KPIs that truly matter! 'Email KPIs Simplified: Measure What Really Matters' is your comprehensive guide to harnessing the power of email marketing metrics. Dive deep into understanding essential Key Performance Indicators (KPIs) and learn how to measure, analyze, and elevate your email campaigns to new height...
    Disponible

    14,14 €

  • Cold Email Templates
    T.S Avini
    Transform your cold emails from ignored to irresistible. Are you ready to capture attention? Unlock the power of cold emailing with 'Cold Email Templates: Proven Scripts to Get Replies and Results.' This comprehensive guide provides you with everything you need to connect effectively with prospects, clients, and partners through expertly crafted cold emails. Discover the art of...
    Disponible

    14,32 €

  • Etsy Success Formula
    T.S Avini
    Unlock the secrets to a thriving Etsy business and transform your creative passions into a sustainable income with actionable strategies. Turn your creative endeavors into a thriving business with the 'Etsy Success Formula.' Whether you’re a skilled artisan or a digital creator, this comprehensive guide is designed to equip you with the knowledge and tools necessary to maximize...
    Disponible

    14,08 €

  • HCI in Mobility, Transport, and Automotive Systems
    Heidi Krömker
    The 8th International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2026, held as part of the 28th HCI International Conference, HCII 2026, took place in Montreal, QC, Canada, during July 2026. A total of 7435 individuals from academia, research institutes, industry, and government agencies from 94 countries submitted contributions to HCII 2026. Foll...
    Disponible

    141,78 €

  • Influence of Q-Commerce Food Delivery Strategies on the Health-Conscious Behaviour of Gen-Z in Pune
    Akhtar Ali Sayyed / Mehak Chopra / Rahul Sharma
    The rapid rise of Quick Commerce (Q-Commerce) has transformed how young consumers access food, prioritizing speed and convenience over traditional decision-making processes. This study examines how ultra-fast food delivery platforms influence the health-conscious behavior of Generation Z consumers in Pune City. Using empirical data from Gen-Z respondents, the research analyzes ...
    Disponible

    45,27 €

  • IMPACT-VR
    Ada Mitre / Bogart Yail Marquez
    ¿Cómo decide un paciente, un consumidor de bienestar o un usuario de telesalud cuando la experiencia de compra ocurre dentro de un entorno virtual? Este libro responde esa pregunta construyendo, desde cero, el modelo IMPACT-VR (Immersive Marketing, Presence, Affect, Cognition, Trust - Virtual Reality): el primer marco conceptual integrador que articula, en cinco bloques y diez...
    Disponible

    90,34 €

  • HCI in Mobility, Transport, and Automotive Systems
    Heidi Krömker
    The 8th International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2026, held as part of the 28th HCI International Conference, HCII 2026, took place in Montreal, QC, Canada, during July 2026. A total of 7435 individuals from academia, research institutes, industry, and government agencies from 94 countries submitted contributions to HCII 2026. Foll...
    Disponible

    141,36 €

  • You Don’t Learn Business from Books
    Alper Bilgic
    Forget Theory. The market looks very different when your own money is at risk.Most business books focus on ideas, motivation, and success stories. Few address operational pressure, pricing mistakes, supplier problems, logistics, taxes, competition, or what it actually takes to keep a business alive over the long term.You Don’t Learn Business from Books is not an academic textbo...
    Disponible

    18,53 €

  • Books and Bidders
    A. S. W. (Abraham Simon Wo... Rosenbach
    This XpressRead Cram Edition of Books and bidders pairs the complete original text with carefully prepared study materials, designed for deeper engagement with this classic.'Books and Bidders: The Adventures of a Bibliophile' by A. S. W. Rosenbach offers a captivating glimpse into the world of rare books, book collecting, and the vibrant book trade of a bygone era. Rosenbach, a...
    Disponible

    26,02 €

  • The Algorithm Decides
    Sky Adler
    Modern life is increasingly organised by systems most people use every day but rarely see clearly. Search results, recommendation engines, shopping rankings, social feeds, video queues, music playlists, dating apps, delivery platforms, job boards, maps, reviews, ratings, and targeted advertising all help decide what appears first, what remains hidden, and what people are most l...
    Disponible

    20,30 €

  • Reimagining Retail Through Dark Stores and Quick Commerce
    The retail landscape is undergoing a profound transformation, driven by shifting consumer expectations, rapid technological advances, and the explosive growth of digital commerce. Dark stores and quick commerce are at the forefront of this change, redefining fulfillment, inventory management, and customer experience. What began as pandemic-driven solutions have quickly evolved ...
    Disponible

    291,50 €

  • 不出海就出局
    JASON / 孤狼
    你是不是也在想--'国内的生意越来越难做了，要不要试试出海？''TikTok Shop 听说很赚钱，但语言不通、物流复杂、合规一团乱，怎么开始？''15 个国家，到底哪个适合我先做？'这本书的两位作者，在 2025 年走遍东南亚、亲眼看着越南姑娘用越南语在 TikTok 直播间一单一单卖中国货时，问出了一个让自己睡不着的问题：'这套打法，本来也可以是我们的--为什么换个地方，就成了别人的生意？'回国之后，他们用一年多的时间，访谈了上百个 TikTok 出海团队--刚起步的个人创业者、年销过亿的大卖家、被骗过的、做爆过的。把所有人的成功与失败提炼成一本可以照着抄的实战指南。这本书你能拿到什么：8 种已被验证的商业模式：从供应链出海到 MCN 机构、从直播带货到付费投流，每种模式的进入门槛、利润空间、风险预警一目了然。15 国操盘档案卡：美国、英国、日本...
    Disponible

    25,58 €

  • E-Commerce Optimization Strategies for Sustainable Success
    Marcus Langford
    A useful manual for entrepreneurs, company owners, and digital marketers looking to improve their online endeavors is E-Commerce Optimization Strategies for Sustainable Success: Mastering Techniques to Maximize Online Profit. It takes more than just building a website to succeed in the contemporary digital economy. This book focuses on the methods and approaches e-commerce comp...
    Disponible

    16,17 €

  • The Right Answer, Wrong Game
    Shah M M
    Grubhub didn’t fail because it was poorly run.It failed because it was disciplined in an era that rewarded recklessness, profitable in a category that punished profitability, and correct about the economics of its industry at precisely the moment when being correct delivered no competitive advantage whatsoever.In 2004, two software developers in Chicago replaced a drawer full o...
    Disponible

    10,91 €

  • High Risk Merchant Accounts 101
    Adam Carlson / Andy Hagans
    Payment processing sits at the center of operations for e-commerce and highly regulated businesses. Yet for many business owners, the payments layer remains one of the least understood-and most dangerous-operational systems they rely on. Merchants operating in high risk and regulated industries usually don’t fail because they’re reckless. They fail because they don’t understand...
    Disponible

    12,50 €

  • Words That Sell
    Nathan D Venture
    The expanded version is only around 620 words, so a full 800-word cut isn’t possible - but here’s a tight, punchy version close to the original length:Words That Sell: The E-Commerce Copywriter’s Guide to Copy That Connects, Convinces, and ConvertsIn a digital marketplace where attention is shrinking and competition is multiplying, the words on your product page, email, or land...
    Disponible

    12,13 €

  • Effective E-Business Accounting and Auditing Through AI Automatization
    Elena G. Popkova
    The rapid evolution of e-business has changed the landscape of accounting and auditing, introducing new volumes of data and complex regulatory demands. In this dynamic environment, artificial intelligence (AI) emerges as a powerful enabler of accuracy and transparency. By integrating AI technologies into accounting and auditing processes, organizations can automate routine task...
    Disponible

    233,31 €

  • The AI Arbitrage Trap
    Nova Jensen
    Unlock the Secrets of AI Arbitrage Have you ever felt overwhelmed by the endless promises of paid AI tools that claim they can help you make money fast? In The AI Arbitrage Trap, author Nova Jensen unveils the dark side of the digital economy, where the allure of instant profit blinds many to the reality of scalability and sustainability. Within these pages, you’ll discover: Wh...
    Disponible

    8,70 €

  • Art of Retail Analytics
    Hemantha Y
    Art of Retail Analytics: A Perfect Blend of Retail Merchandising, Store Operations, Fashion, Trends and Analytics explores the evolving intersection of data, design and decision-making in the modern retail landscape. With a special emphasis on fashion retail, it goes beyond theory to examine how advanced technologies and shifting consumer behaviours are reshaping the industry. ...
    Disponible

    25,82 €

  • AI Lead Generation Systems
    Joe Correa
    If your business depends on leads, this is the system you’ve been missing.AI Lead Generation Systems: How to Use AI to Find, Attract, and Capture High-Quality Leads Automatically reveals how modern entrepreneurs are replacing outdated marketing tactics with intelligent, automated systems that generate consistent, high-quality leads on demand.Instead of chasing prospects, guessi...
    Disponible

    22,51 €

  • AI Video & Content Sales Machines
    Joe Correa
    Unlock the future of sales and build a powerful income-generating machine using AI.The AI Sales Revolution Series: AI Video & Content Sales Machines is your step-by-step guide to turning content into consistent traffic, leads, and revenue-without expensive teams, complicated tools, or endless hours of work.In today’s fast-paced digital world, attention is everything. And the bu...
    Disponible

    22,55 €

  • AI Personalization & Customer Psychology
    Joe Correa
    What if you could understand exactly what your customers want... before they even know it themselves?Welcome to The AI Sales Revolution Series: AI Personalization & Customer Psychology, the ultimate guide to using artificial intelligence to influence buying behavior, increase conversions, and build a fully automated sales system that works for you 24/7.In today’s competitive di...
    Disponible

    22,45 €

  • Organizational Change, Innovation, and Consumer Behavior in the Digital Economy
    Marketing and consumer behavior in the digital era shape how modern businesses operate and compete. As digital technologies accelerate the pace of transformation, organizations must adapt their structures, strategies, and cultures to foster innovation and remain relevant. Consumer behavior evolves in response to increased connectivity, personalized experiences, and access to in...
    Disponible

    289,22 €

  • DigiTech Agility for Business Competitiveness and Innovation Imperatives
    In today’s rapidly evolving digital economy, agility has become critical in business competitiveness and innovation. Organizations can harness digital technologies, adaptive strategies, and agile methodologies to thrive amid constant disruption. By merging technologies such as AI, data analytics, and cloud solutions, businesses can accelerate decision-making and foster a cultur...
    Disponible

    278,89 €

  • The Gig Economy
    Richard Lowe
    Most books about the gig economy fall into one of two categories: breathless cheerleading that ignores real challenges, or pessimistic warnings that dismiss every opportunity as exploitation. The Gig Economy: Cutting Through the BS is neither. Richard Lowe spent twelve years building, testing, and abandoning online income strategies before finding what actually works. He made $...
    Disponible

    11,61 €

  • Selling on eBay
    Richard Lowe
    eBay used to be simple. You listed something, someone bid on it, you shipped it out. The whole thing took about twenty minutes and felt like a garage sale that never closed. That eBay is gone. What replaced it is a corporate marketplace with managed payments, algorithm-driven search, seller performance metrics, and policies that change whether you’re watching or not.This book i...
    Disponible

    11,60 €

  • From Stuck to Selling
    JOHNSON
    You don’t need more information. You need a real plan.If you’ve been thinking about starting an online business but keep getting stuck in research, second-guessing your ideas, or waiting until you feel 'ready,' this book was written for you.From Stuck to Selling is a clear, step-by-step guide to building a profitable digital product business from the ground up. It breaks down w...
    Disponible

    14,38 €

  • Utilizing Embeddings to Learn a Universal Customer Behavior Representation in E-Commerce
    Miguel Alves Gomes
    E-commerce operates in a highly dynamic and competitive environment, where customer satisfaction is key to success. Delivering personalized experiences at scale requires systems capable of reliably modeling individual customer behavior while respecting privacy and data protection constraints such as the GDPR. This book proposes a universal, privacy-compliant customer representa...
    Disponible

    142,75 €

  • Exploring Human Resource Innovations in E-Economy
    Agnieszka Wójcik-Czerniawska
    In the e-economy, organizations change human resource (HR) practices to keep pace with digital transformation and shifting workforce dynamics. As businesses operate in technology-driven environments, innovative HR strategies, like digital talent acquisition, remote workforce management, AI-assisted recruitment, and data-driven performance analytics, have become essential for ma...
    Disponible

    301,14 €


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