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E-Commerce Adoption and Small Business in the Global Marketplace

E-Commerce Adoption and Small Business in the Global Marketplace

E-Commerce Adoption and Small Business in the Global Marketplace

Brychan Thomas / Geoff Simmons

236,39 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2010
Materia
Informática: cuestiones generales
ISBN:
9781605669984
Páginas:
128
Encuadernación:
Cartoné
236,39 €
IVA incluido
Disponible

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Sobre IBD

Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.

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