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Tourism Innovation in the Digital Era

Tourism Innovation in the Digital Era

Marco Valeri

143,11 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2023
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9781837971671

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Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

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