Chief Cultural Officer

Chief Cultural Officer

Roberto Masiero

53,00 €
IVA incluido
Disponible
Editorial:
Renaissance Evolution Inc
Año de edición:
2020
Materia
Atención al cliente
ISBN:
9781735162416
53,00 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería 7artes
  • Donde los libros
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)

This document argues that institutions can go a step farther and create more value with the Chief Cultural Officer (CCO). In addition to the person-centered sensitivity that values each of the workers at multiple levels, the CCO is tasked and skilled with managing the cultural nuances of the workers inside and outside the corporation. The goal is to create a suitable bridge for the communication of context and value both from the corporation outward and from the host culture inward.

Artículos relacionados

  • Successful Customer Relationship Management Programs and Technologies
    Riyad Eid
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, framework...
    Disponible

    242,89 €

  • Innovations in Services Marketing and Management
    Goyal
    Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactica...
    Disponible

    243,06 €

  • E-Adoption and Socio-Economic Impacts
    The study of e-adoption focuses on the implementation and use of the Internet and Internet-based technologies for personal and business activities. This field has become increasingly relevant due to the increased reliance upon the Internet among individuals in both developed and developing countries. E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects identi...
    Disponible

    236,71 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...
    Disponible

    262,72 €

  • The Mad Clientist’s ABCs of Client Service
    Michael B. Rynowecer / Michael BRynowecer
    The Mad Clientist distilled 14,000 in-depth interviews with top executives into 26 pithy, pointed actions for you to start using today. Spend just 26 minutes with The Mad Clientist and his ABCs of Client Service and improve your client service immediately. An unconventional look at a serious topic, The Mad Clientist, a.k.a. Michael B. Rynowecer, shows you how to deliver superio...
    Disponible

    25,31 €

  • Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
    Riyad Eid
    Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying mar...
    Disponible

    243,12 €