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Zielone neuroemocje

Zielone neuroemocje

Lince Morales / Nerea Blessing

68,41 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Psicología
ISBN:
9786209530975
68,41 €
IVA incluido
Disponible

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Sobre IBD

Green Neuroemotions ujawnia, że konsumenci nie kupują już wyłącznie za pomocą rozumu, ale emocji. Ta książka pokazuje, w oparciu o najnowsze dowody naukowe, że zrównoważone bodźce sensoryczne - naturalne kolory, aromaty botaniczne, ekologiczne tekstury lub celowe narracje - aktywują obszary mózgu związane z dobrym samopoczuciem, tożsamością i zaufaniem. Zrównoważony rozwój przestaje być rozmową, a staje się doświadczeniem: to, co czujesz, pamiętasz; a to, co pamiętasz, wybierasz.Marki przyszłości nie będą przekonywać, będą łączyć. Nie będą sprzedawać, będą inspirować. Neuronauka, psychologia środowiskowa i marketing sensoryczny łączą się tutaj, aby wyjaśnić, w jaki sposób zielone emocje mogą generować społeczności, zielone nawyki i głęboką lojalność. Ta książka proponuje nowy paradygmat: marketing jako narzędzie transformacji społecznej, a nie tylko konsumpcji. Siła nie tkwi już w produkcie, ale w doświadczeniu emocjonalnym, które budzi.Ponieważ to, co ekscytuje... pozostaje.

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