Inicio > Sociedad y ciencias sociales > Psicología > Green Neuroemotions
Green Neuroemotions

Green Neuroemotions

Lince Morales / Nerea Blessing

68,29 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Psicología
ISBN:
9786209538650
68,29 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Green Neuroemotions reveals that consumers no longer buy with reason alone, but with emotion. This book demonstrates, based on recent scientific evidence, that sustainable sensory stimuli - natural colors, botanical aromas, ecological textures or purposeful narratives - activate areas of the brain linked to well-being, identity and trust. Sustainability ceases to be talk and becomes experience: what you feel, you remember; and what you remember, you choose.The brands of the future will not persuade, they will connect. They will not sell, they will inspire. Neuroscience, environmental psychology and sensory marketing come together here to explain how green emotions can generate communities, green habits and deep loyalties. This book proposes a new paradigm: marketing as a tool for social transformation, not just consumption. The power is no longer in the product, but in the emotional experience it awakens.Because what excites... stays.

Artículos relacionados

  • Drinkers of Infinity
    Arthur Koestler
    This selection of essays, book-reviews, broadcast talks and papers delivered to learned societies reflects the extraordinary breadth of Arthur Koestler’s interests. From the trial of Galileo to the pleasures of canoeing down the Loire, from a detailed examination of the ‘memory’ of flatworms to an equally detailed examination of the futility of quarantining dogs, the author wri...
    Disponible

    17,24 €

  • Gordy the Rabbit has ADHD
    Jessie Shepherd
    Often when people are given a mental health disorder diagnosis the weaknesses are clear and overwhelmingly emphasized, while the strengths are ignored or forgotten. The mental health children's book series 'What Mental Disorder?' challenges the stigma against therapy and diagnosis. It enlists the reader to view the character as a whole being and not as a mental issu...
    Disponible

    16,30 €

  • The Paradoxical Ego
    Eugene Halliday / Zhu Kabere
    Three particular themes are basic to this study. First, that the human race and its environment are involved in a slowly progressive process of revelation and understanding of its inherent features; and that we are all participating in this ongoing evolutionary cycle. Second, and closely related to the first tenet, man is not separable from his environment. We all share in this...
    Disponible

    14,56 €

  • On Being Human and When a Man Comes to Himself
    Woodrow Wilson
    Before he became the 28th President of the United States (1913-21), the 34th Governor of New Jersey (1911-13), or even the 13th President of Princeton University (1902-10), Woodrow Wilson (1856-1924) was a scholar and professor. In 1885, he received his Ph.D. in history and political science from Johns Hopkins University, and in 1897, he was granted tenure at Princeton Universi...
    Disponible

    6,28 €

  • Bridge Over The River Why
    David Cooper / Deborah Cooper
    'In Bridge Over the River Why, the Coopers have succeeded in a dual task documenting their own journey through the grief of losing their son Eli by suicide, while at the same time providing a valuable resource for anyone who has had to face the same terrible tragedy. They start with the premise that 'doing and feeling' are the key components of moving forward and have a core me...
  • Extraordinary Leadership
    Cher Holton
    This transformational leadership book, grounded in state-of-the-art research and proven by real-life application in the trenches, moves beyond traditional leadership theories to introduce you to seven incredible Core Abilities and shows you how to connect with them to become an Extraordinary Leader who can bring out the very best in your people.All the techniques in the world w...
    Disponible

    23,85 €

Otros libros del autor

  • Neuroémotions vertes
    Lince Morales / Nerea Blessing
    Green Neuroemotions révèle que les consommateurs n’achètent plus uniquement sur la base de la raison, mais aussi sur la base de l’émotion. Ce livre démontre, sur la base de preuves scientifiques récentes, que les stimuli sensoriels durables - couleurs naturelles, arômes botaniques, textures écologiques ou récits utiles - activent des zones du cerveau liées au bien-être, à l’ide...
    Disponible

    68,48 €

  • Grüne Neuroemotionen
    Lince Morales / Nerea Blessing
    Green Neuroemotions zeigt, dass Verbraucher nicht mehr nur mit dem Verstand kaufen, sondern mit Emotionen. Dieses Buch zeigt auf der Grundlage neuester wissenschaftlicher Erkenntnisse, dass nachhaltige sensorische Reize - natürliche Farben, botanische Aromen, ökologische Texturen oder zielgerichtete Erzählungen - Bereiche des Gehirns aktivieren, die mit Wohlbefinden, Identität ...
    Disponible

    68,48 €

  • Zielone neuroemocje
    Lince Morales / Nerea Blessing
    Green Neuroemotions ujawnia, że konsumenci nie kupują już wyłącznie za pomocą rozumu, ale emocji. Ta książka pokazuje, w oparciu o najnowsze dowody naukowe, że zrównoważone bodźce sensoryczne - naturalne kolory, aromaty botaniczne, ekologiczne tekstury lub celowe narracje - aktywują obszary mózgu związane z dobrym samopoczuciem, tożsamością i zaufaniem. Zrównoważony rozwój prze...
    Disponible

    68,41 €

  • Neuroemozioni verdi
    Lince Morales / Nerea Blessing
    Green Neuroemotions rivela che i consumatori non comprano più solo con la ragione, ma con le emozioni. Questo libro dimostra, sulla base di recenti evidenze scientifiche, che gli stimoli sensoriali sostenibili - colori naturali, aromi botanici, texture ecologiche o narrazioni propositive - attivano aree del cervello legate al benessere, all’identità e alla fiducia. La sostenibi...
    Disponible

    68,35 €

  • Neuroemoções verdes
    Lince Morales / Nerea Blessing
    Green Neuroemotions revela que os consumidores já não compram apenas com a razão, mas com a emoção. Este livro demonstra, com base em provas científicas recentes, que os estímulos sensoriais sustentáveis - cores naturais, aromas botânicos, texturas ecológicas ou narrativas com objectivos - activam áreas do cérebro ligadas ao bem-estar, à identidade e à confiança. A sustentabili...
    Disponible

    68,41 €

  • Neuroemociones Verdes
    Lince Morales / Nerea Blessing
    Neuroemociones Verdes revela que el consumidor ya no compra solo con la razón, sino con la emoción. Este libro demuestra, a partir de evidencia científica reciente, que los estímulos sensoriales sostenibles -colores naturales, aromas botánicos, texturas ecológicas o narrativas con propósito- activan áreas del cerebro vinculadas al bienestar, la identidad y la confianza. La sost...
    Disponible

    67,11 €