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Grüne Neuroemotionen

Grüne Neuroemotionen

Lince Morales / Nerea Blessing

68,48 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Psicología
ISBN:
9786209525858
68,48 €
IVA incluido
Disponible

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Sobre IBD

Green Neuroemotions zeigt, dass Verbraucher nicht mehr nur mit dem Verstand kaufen, sondern mit Emotionen. Dieses Buch zeigt auf der Grundlage neuester wissenschaftlicher Erkenntnisse, dass nachhaltige sensorische Reize - natürliche Farben, botanische Aromen, ökologische Texturen oder zielgerichtete Erzählungen - Bereiche des Gehirns aktivieren, die mit Wohlbefinden, Identität und Vertrauen verbunden sind. Nachhaltigkeit ist kein Gerede mehr, sondern wird zur Erfahrung: was man fühlt, daran erinnert man sich, und was man sich erinnert, wählt man.Die Marken der Zukunft werden nicht überreden, sie werden verbinden. Sie werden nicht verkaufen, sie werden inspirieren. Neurowissenschaft, Umweltpsychologie und sensorisches Marketing kommen hier zusammen, um zu erklären, wie grüne Emotionen Gemeinschaften, grüne Gewohnheiten und tiefe Loyalität erzeugen können. Dieses Buch schlägt ein neues Paradigma vor: Marketing als Instrument für den sozialen Wandel, nicht nur für den Konsum. Die Macht liegt nicht mehr im Produkt, sondern in der emotionalen Erfahrung, die es hervorruft.Denn was begeistert... bleibt.

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