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Zarządzanie komunikacją zewnętrzną

Zarządzanie komunikacją zewnętrzną

Yannel Umba

66,99 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209510236
66,99 €
IVA incluido
Disponible

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Sobre IBD

W niniejszej publikacji wychodzimy od stwierdzenia, że WBI podejmuje niezliczone działania komunikacyjne na rzecz podmiotów kulturalnych z Katangi, ale w rzeczywistości nie odniosło to jeszcze oczekiwanych rezultatów, a artyści nie wiedzą, do kogo się zwrócić, mimo że WBI chce być dla nich ostoją. To spostrzeżenie pozwoliło nam zrozumieć, dlaczego komunikacja WBI, której głównym celem jest rozwój kultury i przedsiębiorstw kulturalnych, nie jest skuteczna lub dlaczego jej cele nie są osiągane? Zadano również inne pytania dodatkowe. Dotyczyły one w szczególności zrozumienia narzędzi komunikacyjnych wykorzystywanych przez WBI i oceny ich skuteczności w odniesieniu do grupy docelowej.

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Otros libros del autor

  • Die Steuerung der externen Kommunikation
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  • Managing external communication
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    In this book, we started from the observation that WBI carries out countless communication activities for the benefit of Katanga’s cultural actors, but that in reality, these activities have not yet taken off and artists do not know which way to turn, even though WBI claims to be a saint in this field. This observation led us to seek to understand why WBI’s communication, which...
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  • La gestione della comunicazione esterna
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    Nesta obra, partimos da constatação de que o WBI multiplica inúmeras ações de comunicação em benefício dos atores culturais do Katanga, mas que, na realidade, estas ainda não tiveram o efeito desejado e os artistas não sabem a quem recorrer, apesar de o WBI se querer apresentar como um domínio sagrado. Esta constatação permitiu-nos procurar compreender por que razão a comunicaç...
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