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La gestione della comunicazione esterna

La gestione della comunicazione esterna

Yannel Umba

66,99 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209517914
66,99 €
IVA incluido
Disponible

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In questo libro siamo partiti dalla constatazione che il WBI moltiplica innumerevoli azioni di comunicazione a favore degli attori culturali del Katanga, ma che in realtà quest’ultima non ha ancora preso piede e gli artisti non sanno a quale santo votarsi, nonostante il WBI voglia essere un santuario in questo campo. Questa constatazione ci ha permesso di cercare di capire perché la comunicazione di WBI, che mira principalmente allo sviluppo della cultura e delle imprese culturali, non sia efficace o perché i suoi obiettivi non siano raggiunti. Sono state poste altre domande secondarie, in particolare quelle che cercavano di comprendere gli strumenti di comunicazione utilizzati da WBI e di valutarne l’efficacia rispetto al target.

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