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Zachowanie klientów wobec banków publicznych i prywatnych w Pakistanie

Zachowanie klientów wobec banków publicznych i prywatnych w Pakistanie

Imran Ahmed

69,72 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Banca
ISBN:
9786208738860
69,72 €
IVA incluido
Disponible

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Celem tej książki jest wprowadzenie i wykazanie zrozumienia zachowań konsumenckich klientów bankowych w Pakistanie. Wprowadzenie polityki liberalizacji i prywatyzacji instytucji bankowych oraz pojawienie się konkurencyjnego środowiska z powodu prywatyzacji i wejścia nowych banków krajowych i zagranicznych do branży. Praca badawcza dostarczyła spostrzeżeń dotyczących sposobu podejmowania decyzji przez klientów bankowych, oczekiwań, postrzegania i priorytetów dla banków. Co, jak sądzę, zapewni zrozumienie czynników rynkowych i klientów bankowych zarówno banków sektora publicznego, jak i prywatnego w Pakistanie.

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