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Kundenverhalten gegenüber öffentlichen und privaten Banken in Pakistan

Kundenverhalten gegenüber öffentlichen und privaten Banken in Pakistan

Imran Ahmed

69,78 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Banca
ISBN:
9786208738907
69,78 €
IVA incluido
Disponible

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Sobre IBD

Der Zweck dieses Buches ist es, das Verbraucherverhalten von Bankkunden in Pakistan vorzustellen und zu veranschaulichen. Die Einführung der Liberalisierungspolitik und Privatisierung von Bankinstituten und die Entstehung eines wettbewerbsorientierten Umfelds aufgrund der Privatisierung und des Markteintritts neuer in- und ausländischer Banken in der Branche. Die Forschungsarbeit hat Erkenntnisse über die Art und Weise, wie Bankkunden Entscheidungen treffen, über ihre Erwartungen, Wahrnehmungen und Prioritäten gegenüber Banken geliefert. Ich denke, dass dies zu einem besseren Verständnis der Marktfaktoren und Bankkunden sowohl von öffentlichen als auch von privaten Banken in Pakistan beitragen wird.

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