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Comportamento do cliente em relação aos bancos públicos e privados no Paquistão

Comportamento do cliente em relação aos bancos públicos e privados no Paquistão

Imran Ahmed

69,72 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Banca
ISBN:
9786208738853
69,72 €
IVA incluido
Disponible

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Sobre IBD

O objetivo deste livro é apresentar e demonstrar uma compreensão do comportamento do consumidor dos clientes bancários no Paquistão. A indução da política de liberalização e privatização da instituição bancária e a emergência de um ambiente competitivo devido à privatização e à entrada de novos bancos nacionais e estrangeiros no sector. O trabalho de investigação forneceu informações sobre a forma como os clientes bancários tomam decisões, as suas expectativas, percepções e prioridades em relação aos bancos. Penso que este trabalho permitirá compreender os factores de mercado e os clientes bancários dos bancos públicos e privados do Paquistão.

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