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Zachowania związane ze składaniem skarg w porównaniu kulturowym

Zachowania związane ze składaniem skarg w porównaniu kulturowym

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73,26 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209731518
73,26 €
IVA incluido
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Sobre IBD

Postępująca globalizacja prowadzi do intensyfikacji działalności wielu przedsiębiorstw za granicą, a tym samym do obecności tych przedsiębiorstw w Internecie w innych językach. Wiele firm tworzy więc strony na Facebooku w językach innych niż język krajowy siedziby głównej. Strony te są często obsługiwane przez pracowników centrali, którzy dobrze znają dany język obcy. W tym kontekście pojawia się pytanie, czy specyfika kulturowa znajduje odzwierciedlenie również na stronach na Facebooku, czy też podziały kulturowe wynikające z przynależności do określonego obszaru geograficznego stały się nieaktualne ze względu na globalną dostępność Internetu. Jakie są tego implikacje dla komunikacji korporacyjnej? Książka analizuje tę kwestię, biorąc pod uwagę język używany na Facebooku.

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