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Comportamento di reclamo nel confronto culturale

Comportamento di reclamo nel confronto culturale

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73,26 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209728952
73,26 €
IVA incluido
Disponible

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Sobre IBD

La crescente globalizzazione porta ad un aumento delle attività commerciali di molte aziende all’estero e, di conseguenza, anche alla presenza delle aziende su Internet in altre lingue. Molte aziende creano pagine Facebook per la loro comunicazione aziendale anche in lingue diverse da quella nazionale della sede centrale del gruppo. Queste pagine sono spesso gestite dalla sede centrale dell’azienda da dipendenti che padroneggiano bene la lingua straniera in questione. In questo contesto, sorge la domanda se le specificità culturali si riflettano anche sulle pagine Facebook o se la delimitazione culturale basata sull’appartenenza a una determinata area geografica sia diventata obsoleta a causa dell’accessibilità globale di Internet. Quali sono le implicazioni per la comunicazione aziendale? Il libro approfondisce questa questione prendendo in esame la lingua su Facebook.

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