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Wissensermittlung für eine effektive Kundensegmentierung

Wissensermittlung für eine effektive Kundensegmentierung

Belete Biazen Bezabeh / Getachew Jemaneh

72,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Informática: cuestiones generales
ISBN:
9786208366315
72,20 €
IVA incluido
Disponible

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Sobre IBD

CRM ist ein Prozess, mit dem eine Organisation die Kundenzufriedenheit maximiert, um die Loyalität zu erhöhen und die Kunden während ihrer gesamten Lebensdauer als Kunden zu binden. Andererseits ist die Kundensegmentierung die Einteilung von Kunden in verschiedene Gruppen auf der Grundlage gemeinsamer Merkmale und stellt den Hauptbestandteil des CRM dar. CRM ist ein Prozess, mit dem ein Unternehmen die Kundenzufriedenheit maximiert, um die Loyalität zu erhöhen und die Kunden während ihrer gesamten Lebensdauer an das Unternehmen zu binden. Die Hauptziele des CRM bestehen darin, langfristige und profitable Beziehungen zu ausgewählten Kunden aufzubauen und bei jedem Kontakt näher an diese Kunden heranzukommen.

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