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Descoberta de conhecimentos para uma segmentação eficaz de clientes

Descoberta de conhecimentos para uma segmentação eficaz de clientes

Belete Biazen Bezabeh / Getachew Jemaneh

72,20 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Informática: cuestiones generales
ISBN:
9786208366278
72,20 €
IVA incluido
Disponible

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Sobre IBD

O CRM é um processo através do qual uma organização maximiza a satisfação do cliente num esforço para aumentar a lealdade e reter o negócio dos clientes ao longo da sua vida. Por outro lado, a segmentação de clientes é o agrupamento de clientes em diferentes grupos com base nos seus atributos comuns e é a parte principal do CRM. O CRM é um processo através do qual uma empresa maximiza a satisfação do cliente num esforço para aumentar a fidelidade e reter os negócios dos clientes ao longo da sua vida. Os principais objectivos do CRM são a criação de relações duradouras e lucrativas com os clientes escolhidos e a aproximação a esses clientes em todos os pontos de contacto.

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Otros libros del autor

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