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Wirkungen Des Co-Brandings

Wirkungen Des Co-Brandings

Carsten Baumgarth

89,95 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478965
89,95 €
IVA incluido
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Sobre IBD

Carsten Baumgarth präsentiert Ergebnisse zu Wirkungen des Co-Branding durch die Ableitung von deskriptiven und explikativen Aussagen. Darüber hinaus liefert die Anwendung und vergleichende Würdigung von elf Mastertechniken Marketingwissenschaftlern Anregungen für die Auswahl eigener Forschungsdesigns.

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