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Markenpolitik

Markenpolitik

Carsten Baumgarth

71,88 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Ventas y marketing
ISBN:
9783409116664
71,88 €
IVA incluido
Disponible

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Sobre IBD

Dieses Lehrbuch vermittelt mit Markenwirkungen, Markenentscheidungen, Markenforschung und Markenkontexten dem Leser eine solide Basis, die das Verständnis komplexer Markenstrategien und aktueller Markenforschung erlaubt. Die Integration von zahlreichen Praxisbeispielen, kurzen Fallstudien sowie Wiederholungs -und Vertiefungsaufgaben unterstützen den Lerntransfer. Ein umfassendes Glossar und weitere Serviceabschnitte runden das Lehrbuch ab.

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