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Winning the Global TV News Game

Winning the Global TV News Game

Johnston Carla Brooks

60,63 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Television
ISBN:
9781032607771
60,63 €
IVA incluido
Disponible

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Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It’s a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

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Otros libros del autor

  • Winning the Global TV News Game
    Johnston Carla Brooks
    Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It’s a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. ...