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Winning the Global TV News Game

Winning the Global TV News Game

Johnston Carla Brooks

227,01 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Television
ISBN:
9781032607757

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Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It’s a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

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  • Winning the Global TV News Game
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    Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It’s a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. ...
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