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WINNING IN SERVICE MARKETS

WINNING IN SERVICE MARKETS

Winning in Service Markets

Jochen Wirtz / WIRTZ JOCHEN

55,97 €
IVA incluido
Disponible
Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2016
Materia
Negocios internacionales
ISBN:
9781944659059
55,97 €
IVA incluido
Disponible

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Sobre IBD

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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