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BUILDING A WORLD CLASS SERVICE ORGANIZATION

BUILDING A WORLD CLASS SERVICE ORGANIZATION

Building a World Class Service Organization (Assessment Tool)

Jochen Wirtz / WIRTZ JOCHEN

11,49 €
IVA incluido
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Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2017
Materia
Ventas y marketing
ISBN:
9781944659455
11,49 €
IVA incluido
Disponible

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Sobre IBD

 Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

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