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Wie bedeutend ist das Internet als Medium der politischen Kommunikation

Wie bedeutend ist das Internet als Medium der politischen Kommunikation

Charles Stewart

53,66 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Política y gobierno
ISBN:
9786208946081
53,66 €
IVA incluido
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Sobre IBD

Im US-Präsidentschaftswahlkampf 2008 stand das Internet wie nie zuvor im Mittelpunkt der Wahlkampfstrategie von Barack Obama. Dieses Buch versucht, die Frage „Wie wichtig ist das Internet als Medium der politischen Kommunikation?' zu beantworten, indem es die Rolle des Internets im Kontext der etablierten Literatur zu politischem Marketing und bürgerschaftlichem Engagement analysiert. Durch die Hervorhebung der bestehenden Debatten in diesen beiden Bereichen und die anschließende Untersuchung der Obama-Kampagne innerhalb dieser Debatten soll dieses Buch zeigen, dass das Internet heute als ein unverzichtbares Medium der politischen Kommunikation angesehen werden muss.

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