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Qual é a importância da Internet como meio de comunicação política

Qual é a importância da Internet como meio de comunicação política

Charles Stewart

53,66 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Política y gobierno
ISBN:
9786208946128
53,66 €
IVA incluido
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Sobre IBD

A corrida presidencial dos EUA em 2008 viu a Internet ocupar um lugar central na estratégia da campanha de Obama, de uma forma nunca antes vista. Este livro tentará responder à pergunta qual é a importância da Internet como meio de comunicação política, analisando o papel da Internet no contexto da literatura estabelecida sobre marketing político e engajamento cívico. Ao destacar os debates existentes nessas duas áreas e, em seguida, examinar a campanha de Obama dentro delas, este livro buscará mostrar que a Internet deve agora ser considerada um meio vital de comunicação política.

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