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Jak istotny jest Internet jako środek komunikacji politycznej

Jak istotny jest Internet jako środek komunikacji politycznej

Charles Stewart

53,60 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Política y gobierno
ISBN:
9786208946135
53,60 €
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Sobre IBD

W wyborach prezydenckich w Stanach Zjednoczonych w 2008 r. Internet znalazł się w centrum strategii kampanii Obamy w sposób, jakiego dotąd nie widziano. Niniejsza książka stanowi próbę odpowiedzi na pytanie „jakie znaczenie ma Internet jako środek komunikacji politycznej' poprzez analizę roli Internetu w kontekście istniejącej literatury poświęconej marketingowi politycznemu i zaangażowaniu obywatelskiemu. Podkreślając istniejące debaty w tych dwóch dziedzinach, a następnie analizując kampanię Obamy w ich kontekście, niniejsza książka ma na celu wykazanie, że Internet należy obecnie uznać za istotny środek komunikacji politycznej.

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