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Why It Sells

Why It Sells

Why It Sells

Marcel Danesi

53,09 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9780742555457
53,09 €
IVA incluido
Disponible

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Sobre IBD

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

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