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What’s in a Name?

What’s in a Name?

David M Jones / Jan S. Slater

342,01 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2002
Materia
Empresa y gestión
ISBN:
9780765609731

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This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

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  • What’s in a Name?
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    This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included. ...
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