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What’s in a Name?

What’s in a Name?

David M Jones / Jan S. Slater

342,01 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2002
Materia
Empresa y gestión
ISBN:
9780765609731
342,01 €
IVA incluido
Disponible

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Sobre IBD

This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

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  • What’s in a Name?
    David M Jones / Jan S. Slater
    This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included. ...
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