LIBROS DEL AUTOR: jan s slater

2 resultados para LIBROS DEL AUTOR: jan s slater

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  • What’s in a Name?
    David M Jones / Jan S. Slater
    This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included. ...
    Disponible

    94,47 €

  • What’s in a Name?
    David M Jones / Jan S. Slater
    This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included. ...
    Disponible

    342,01 €