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Vertrauen in Kundenbeziehungen

Vertrauen in Kundenbeziehungen

Alexander Rossmann

96,69 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834921888
96,69 €
IVA incluido
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Sobre IBD

Alexander Rossmann zeigt auf, wie sich das Vertrauen von Kunden stimulieren lässt und welche Verhaltensweisen zu vermeiden sind. Dabei werden personale und organisationale Vertrauensstrategien konzeptionell entwickelt und am Beispiel der IT-Branche empirisch untersucht.

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