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Utilizar a Investigação-Ação Qualitativa para Promover a Mudança

Utilizar a Investigação-Ação Qualitativa para Promover a Mudança

Jayakumar K. N / Sreehari Ravindranath / Sreejith Sudhakar

101,52 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Organización y gestión educativa
ISBN:
9786209822254
101,52 €
IVA incluido
Disponible

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Sobre IBD

Este trabalho recorre à investigação-ação qualitativa para aumentar o número de matrículas de alunos. Esta investigação aplica extensivamente os princípios da psicologia do marketing ao longo de todo o processo de concretização do objetivo principal de aumentar o número de matrículas de alunos e procura também introduzir uma mudança na cultura do departamento, com vista a reter os alunos. Este trabalho documenta todo o processo de concretização dos objetivos definidos e narra-o através de uma abordagem fase a fase. Apresenta, de forma documentada, como o departamento conseguiu atrair um número incrivelmente superior de alunos para se inscreverem no curso, através de um planeamento meticuloso e da execução de estratégias de mudança no departamento de psicologia.

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