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Utiliser la recherche-action qualitative pour susciter le changement

Utiliser la recherche-action qualitative pour susciter le changement

Jayakumar K. N / Sreehari Ravindranath / Sreejith Sudhakar

101,49 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Organización y gestión educativa
ISBN:
9786209869525
101,49 €
IVA incluido
Disponible

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Sobre IBD

Ce travail s’appuie sur une recherche-action qualitative visant à accroître le nombre d’inscriptions d’étudiants. Cette recherche s’appuie largement sur les principes de la psychologie du marketing tout au long du processus menant à la réalisation de l’objectif principal, à savoir l’augmentation du nombre d’inscriptions d’étudiants, et s’efforce également d’apporter un changement dans la culture du département afin de fidéliser les étudiants. Ce travail documente l’ensemble du processus menant à la réalisation des objectifs fixés et le relate étape par étape. Il présente de manière documentée comment le département a réussi à attirer un nombre incroyablement plus élevé d’étudiants pour s’inscrire au cours grâce à une planification minutieuse et à la mise en œuvre de stratégies de changement au sein du département de psychologie.

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