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UTILIZAÇÃO EFECTIVA DE TECNOLOGIAS DE MARKETING INOVADORAS NAS EMPRESAS

UTILIZAÇÃO EFECTIVA DE TECNOLOGIAS DE MARKETING INOVADORAS NAS EMPRESAS

Zuhriddin Tillanazarov

64,56 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786203852554
64,56 €
IVA incluido
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As empresas podem basear-se numa nova concorrência através da inovação. Por outras palavras, haverá mudanças nas tendências da concorrência. A concorrência perfeita é um forte incentivo para que a sociedade minimize os custos de produção e aproxime os salários o mais possível da sua produtividade padrão.E o lucro obtido com a utilização de inovações leva a um maior aumento da atividade da empresa. Y. Humpeter (1883-1950) designou este lucro por lucro estático.Neste caso, a eficiência económica não é capaz de levar a produção a um novo nível. O novo nível está associado à inovação, que exige custos adicionais.A inovação cria um novo tipo de concorrência. Esta situação ocorre quando um novo produto, uma nova tecnologia, em geral, tem algum tipo de novidade, de vantagem.O inovador começa a destruir os meios de subsistência de outras empresas. Porque um concorrente que actua com base na inovação passa à frente dos outros e pode tornar-se monopolista no seu sector. Y. Schumpeter chamou-lhe 'corrupção criativa'.

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