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USO EFFICACE DELLE TECNOLOGIE DI MARKETING INNOVATIVE NELLE IMPRESE

USO EFFICACE DELLE TECNOLOGIE DI MARKETING INNOVATIVE NELLE IMPRESE

Zuhriddin Tillanazarov

64,56 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786203852516
64,56 €
IVA incluido
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Le imprese possono basarsi su una nuova concorrenza attraverso l’innovazione. In altre parole, ci saranno cambiamenti nelle tendenze competitive. La concorrenza perfetta è un incentivo molto forte per la società a minimizzare i costi di produzione e ad avvicinare il più possibile i salari alla produttività standard.E il profitto ottenuto dall’uso delle innovazioni porta a un ulteriore aumento dell’attività dell’impresa. Y. Humpeter (1883-1950) ha chiamato questo profitto profitto statico.In questo caso, l’efficienza economica non è in grado di portare la produzione a un nuovo livello. Il nuovo livello è associato all’innovazione, che richiede costi aggiuntivi.L’innovazione crea un nuovo tipo di concorrenza. Questa situazione si verifica quando un nuovo prodotto, una nuova tecnologia, in generale, presenta una sorta di novità, di vantaggio.L’innovatore inizia a distruggere il sostentamento delle altre imprese. Perché un concorrente che opera sulla base dell’innovazione è in vantaggio rispetto agli altri e può diventare monopolista nel suo settore. Y. Schumpeter l’ha chiamata 'corruzione creativa'.

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