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UNE ÉTUDE SPÉCIALE SUR LA SATISFACTION DE LA CLIENTÈLE

UNE ÉTUDE SPÉCIALE SUR LA SATISFACTION DE LA CLIENTÈLE

DR D DEEPA DR D DEEPA

65,86 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200726735
65,86 €
IVA incluido
Disponible

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Sobre IBD

Ce livre a aidé les cavaliers à comprendre si les clients sont satisfaits ou non de la marque Royal Enfileds. Si ce n’est pas le cas, quelles sont les principales raisons de l’insatisfaction des clients à l’égard du concessionnaire et quels sont les moyens d’améliorer le niveau de satisfaction des clients à l’égard du concessionnaire.Nous pouvons conclure que les jeunes générations et les personnes d’âge moyen sont plus intéressées par Royal Enfield, que le comportement d’achat est principalement régi par le besoin de puissance et le respect de la marque emblématique et que les utilisateurs sont principalement des hommes professionnels, âgés de 20 à 35 ans, y compris quelques étudiants.

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