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UM ESTUDO ESPECIAL SOBRE A SATISFAÇÃO DO CLIENTE

UM ESTUDO ESPECIAL SOBRE A SATISFAÇÃO DO CLIENTE

DR D DEEPA DR D DEEPA

65,86 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200726780
65,86 €
IVA incluido
Disponible

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Sobre IBD

Este livro ajudou os cavaleiros a perceber se os clientes estão satisfeitos ou não com a marca royal enfileds. Em caso negativo, quais são as principais razões para a insatisfação do cliente em relação ao concessionário e quais são as formas de melhorar o nível de satisfação do cliente em relação ao concessionário.Podemos concluir que a geração mais jovem e a meia-idade estão mais interessadas na Royal Enfield, que o comportamento de compra é regido predominantemente pela necessidade de poder e pelo respeito pela marca icónica e que os utilizadores são, na sua maioria, profissionais do sexo masculino, com idades compreendidas entre os 20 e os 35 anos, incluindo alguns estudantes.

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