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Understanding and Profiting from Intellectual Property

Understanding and Profiting from Intellectual Property

Deli Yang

64,74 €
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Estrategia empresarial
ISBN:
9781403991720

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Sobre IBD

As a business subject and as a practice, intellectual property (IP) has gained in importance in recent decades. Understanding andProfiting from Intellectual Property offers a guide on how to profit from IP , particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and research. It will enable practitioners to devise a plan based on logically adopted strategic and managerial approaches to commercializing an IP internationally. Providing the reader with a critical understanding on theory and practice from the perspective of international managers, this volume delineates various themes with the help of supporting cases and statistics, and explores the strategic importance of IP to corporate success.

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Otros libros del autor

  • Understanding and Profiting from Intellectual Property in International Business
    Deli Yang
    This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and pr...
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  • Understanding and Profiting from Intellectual Property in International Business
    Deli Yang
    This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and pr...