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Understanding and Profiting from Intellectual Property in International Business

Understanding and Profiting from Intellectual Property in International Business

Deli Yang

173,37 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2022
Materia
Gestión y técnicas de gestión
ISBN:
9783030540364
173,37 €
IVA incluido
Disponible

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Sobre IBD

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.

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Otros libros del autor

  • Understanding and Profiting from Intellectual Property in International Business
    Deli Yang
    This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and pr...
  • Understanding and Profiting from Intellectual Property
    Deli Yang
    As a business subject and as a practice, intellectual property (IP) has gained in importance in recent decades. Understanding andProfiting from Intellectual Property offers a guide on how to profit from IP , particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and...