LIBROS DEL AUTOR: deli yang

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  • Understanding and Profiting from Intellectual Property in International Business
    Deli Yang
    This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and pr...
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    173,37 €