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Un dibattito sull’ascesa del marketing e i suoi effetti negativi sulla società

Un dibattito sull’ascesa del marketing e i suoi effetti negativi sulla società

Zain Asif

48,37 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208673932
48,37 €
IVA incluido
Disponible

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Sobre IBD

Questo studio cerca di determinare l’ascesa del marketing e come questa ascesa abbia influenzato la società umana oggi. Questo effetto non riguarda solo i consumatori o i clienti, ma anche le persone in generale, l’ambiente e le stesse aziende. I fattori che sono stati individuati e che possono spiegare l’ascesa del marketing sono la tecnologia, il libero mercato e gli obiettivi aziendali. Per determinarne gli effetti sulla società umana nel suo complesso, la società è stata suddivisa in tre componenti principali: le persone, le aziende e l’ambiente. Ciò che deve essere determinato è l’effetto delle convenzioni e delle norme prevalenti del marketing sulla nostra società umana nel suo complesso.

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