Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Um debate sobre a ascensão do marketing e os seus efeitos adversos na sociedade
Um debate sobre a ascensão do marketing e os seus efeitos adversos na sociedade

Um debate sobre a ascensão do marketing e os seus efeitos adversos na sociedade

Zain Asif

48,37 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208673956
48,37 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Este estudo procura determinar a ascensão do Marketing e a forma como esta ascensão tem afetado a sociedade humana atual. Este efeito não inclui apenas os consumidores ou clientes, mas também as pessoas em geral, o ambiente e as próprias empresas. Os factores que foram encontrados para explicar a 'Ascensão do Marketing' são a Tecnologia, o Mercado Livre e os Objectivos Empresariais. Para determinar os seus efeitos na sociedade humana como um todo, a sociedade foi dividida em três componentes principais: as pessoas, as empresas e o ambiente. O que se pretende determinar é o efeito das convenções e normas dominantes do Marketing na nossa sociedade humana como um todo.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Eine Debatte über den Aufstieg des Marketings und seine negativen Auswirkungen auf die Gesellschaft
    Zain Asif
    Diese Studie versucht, den Aufstieg des Marketings zu bestimmen und wie sich dieser Aufstieg auf die heutige menschliche Gesellschaft ausgewirkt hat. Diese Auswirkungen betreffen nicht nur Verbraucher oder Kunden, sondern auch die Allgemeinheit, die Umwelt und die Unternehmen selbst. Die Faktoren, die für den „Aufstieg des Marketings' verantwortlich sind, sind Technologie, frei...
    Disponible

    48,51 €

  • Un débat sur la montée du marketing et ses effets néfastes sur la société
    Zain Asif
    Cette étude tente de déterminer la montée du marketing et comment cette montée a affecté la société humaine aujourd’hui. Cet effet ne concerne pas seulement les consommateurs ou les clients, mais aussi les gens en général, l’environnement et les entreprises elles-mêmes. Les facteurs qui ont été identifiés et qui peuvent expliquer la montée en puissance du marketing sont la te...
    Disponible

    48,43 €

  • Un dibattito sull’ascesa del marketing e i suoi effetti negativi sulla società
    Zain Asif
    Questo studio cerca di determinare l’ascesa del marketing e come questa ascesa abbia influenzato la società umana oggi. Questo effetto non riguarda solo i consumatori o i clienti, ma anche le persone in generale, l’ambiente e le stesse aziende. I fattori che sono stati individuati e che possono spiegare l’ascesa del marketing sono la tecnologia, il libero mercato e gli obiettiv...
    Disponible

    48,37 €

  • Debata na temat rozwoju marketingu i jego negatywnego wpływu na społeczeństwo
    Zain Asif
    Niniejsze badanie ma na celu określenie rozwoju marketingu i jego wpływu na dzisiejsze społeczeństwo. Wpływ ten obejmuje nie tylko konsumentów lub klientów, ale także ogół ludzi, środowisko i same korporacje. Znaleziono czynniki, które mogą odpowiadać za „wzrost znaczenia marketingu', takie jak technologia, wolny rynek i cele korporacyjne. Aby określić ich wpływ na społeczeństw...
    Disponible

    48,37 €