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Un caso di studio sugli hotel economici a Lampung, Indonesia

Un caso di studio sugli hotel economici a Lampung, Indonesia

Petra Nia Sepbianto / Smitha Geetha

59,21 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209264955
59,21 €
IVA incluido
Disponible

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Sobre IBD

Questo studio si concentra sugli hotel economici a Lampung. Il rapporto tra hotel a stelle e hotel senza stelle a Lampung è di 1:22, un rapporto piuttosto sorprendente. Questa ricerca mira a comprendere meglio come questi hotel senza stelle riescano a sopravvivere alla forte concorrenza di hotel omogenei. Si concentra sulle strategie attraverso le diverse caratteristiche, le prestazioni aziendali e la gestione operativa degli hotel. È importante per lo sviluppo futuro di Lampung in termini di prospettive commerciali e economia locale, poiché gli hotel economici sono responsabili di ospitare principalmente viaggiatori d’affari. La ricerca primaria è stata condotta utilizzando questionari a risposta aperta, seguiti da interviste e osservazioni in loco. I 10 partecipanti alla ricerca erano i rappresentanti ufficiali degli hotel economici di Lampung. È stato utilizzato un metodo qualitativo perché era più ideale per indagare in profondità su un piccolo gruppo di hotel economici. I dati complessivi sono stati analizzati accuratamente per indagare la strategia individuale. I risultati mostrano che gli hotel economici di Lampung hanno molte somiglianze in termini di caratteristiche, gestione operativa e performance aziendale.

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