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Um estudo de caso sobre hotéis económicos em Lampung, Indonésia

Um estudo de caso sobre hotéis económicos em Lampung, Indonésia

Petra Nia Sepbianto / Smitha Geetha

59,21 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209270079
59,21 €
IVA incluido
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Este estudo centra-se nos hotéis económicos em Lampung. A proporção entre hotéis com classificação por estrelas e hotéis sem classificação em Lampung é de 1:22, o que é bastante surpreendente. Esta investigação tem como objetivo compreender melhor como esses hotéis sem classificação sobrevivem na concorrência acirrada com concorrentes homogéneos. Ele se concentra nas estratégias ao longo das diferentes características, desempenho comercial e gestão operacional dos hotéis. Isso é importante para o desenvolvimento futuro de Lampung em termos de perspectivas comerciais e economia local, uma vez que os hotéis económicos são responsáveis por acomodar principalmente viajantes a negócios. A pesquisa primária foi realizada usando questionários abertos, seguidos de entrevistas e observação no local. Os 10 participantes da pesquisa foram os representantes oficiais dos hotéis económicos em Lampung. O método qualitativo foi implementado porque era mais ideal para investigar em profundidade um pequeno grupo de hotéis económicos. Os dados gerais foram analisados minuciosamente para investigar a estratégia individual. Os resultados mostram que os hotéis económicos em Lampung têm muitas semelhanças em termos de características, gestão operacional e desempenho comercial.

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