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Trade Promotion Strategies

Trade Promotion Strategies

Claude Cellich

20,95 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2012
Materia
Negocios internacionales
ISBN:
9781606492291
20,95 €
IVA incluido
Disponible

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Sobre IBD

New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities. What are these national strategies, how are they designed and implemented? Special attention is given to evaluation tools created to assess results and provide justification for investment expenditures. Best practices will be considered and reviewed on the basis of selected countries having introduced innovative national trade promotion programs, such as Finland, Mauritius, Mexico, New Zealand and Singapore.

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